Supporting UCSD's EPSE & LAMP Programs
Author Ron Ploof will be discussing asset-based marketing and PR approaches for executives considering the corporate uses of new media technologies such as blogs, podcasts, online video, Facebook, Twitter, and location-based platforms such as FourSquare. He’ll be presenting:
1. the forces driving corporate communications change,
2. the new channel choices available to corporations,
3. how to build teams around these new channels
4. how to …
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It is with much sadness to report that Herman Gadon passed away August 8, 2009.
Herman was the Founding Director of EPSE and much loved by EPSE students and faculty. He was also very influential in designing the program; many of his innovations still have their influence on the program today (e.g., student assessment, group work and projects, company sponsorship, the alumni group, etc.). EPSE Alum Dave Almos provided great insight to …
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