Supporting UCSD's EPSE & LAMP Programs
Author Ron Ploof will be discussing asset-based marketing and PR approaches for executives considering the corporate uses of new media technologies such as blogs, podcasts, online video, Facebook, Twitter, and location-based platforms such as FourSquare. He’ll be presenting:
1. the forces driving corporate communications change,
2. the new channel choices available to corporations,
3. how to build teams around these new channels
4. how to …
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EPSE
1/4 - Business Strategy
1/11 - Business Strategy
1/25 - Marketing
2/1 - Sales
2/8 - Employment Law
2/22 - Employment Law
3/8 - Team Building
3/15 - New Business Value
3/22 - New Business Value
3/29 - Disruptive Innovation
4/5 - Strategic Management
4/12 - Agile Organizations
4/19 - Power & Politics in Organizations
4/26 - Corporate Social Responsibility
5/3 - Managing Intellectual Property
5/10 - Mergers and …
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