by Jonathan Hughes
On March 17, Ron Ploof (author and blogger) spoke to the audience about how social media is changing the marketing dynamic in interesting ways and how organizations can leverage such things as RSS (I had to look it up!) to reach a better targeted audience for much less cost. Eyeballs are one thing – willing eyeballs are another apparently.
I have to confess that as a Facebook/Twitter/LinkedIn kind of guy, I thought I pretty much knew all there was to know about what social media had to offer. Well, I was wrong (hah!), and Ron’s talk provided lots of new insight for me into how organizations such as Ford are using social media to connect with their loyal fan base.
My most important take-away was the understanding that the traditional landscape has changed. While old school marketing and public relations still have a role to play, and magazines/newspapers can still rent out their readers’ eyeballs, the rise of social media allows organizations to “own” their own eyeballs through the use of blogs, Facebook pages and Twitter feeds.
See Ron’s site, ronamok.com, for great tips on how organizations can manage their social exposure. For those of you, like me, who are facing overwhelm, Google Reader is your friend. And finally, forget page ranks, “Google loves blogs”.